Stardoll.com has come a long way since 2006!  We’re proud to say that April 5th is the 5 year birthday of Stardoll.com as  you know it today.  But did you know anything about how it started?  And how it came to be?

Stardoll’s original name was Paperdollheaven.com, and started out as the hobby of the Scandinavian-born Liisa. Inspired by a childhood passion for paperdolls, Liisa started drawing dolls and accompanying wardrobes, and learning web design. Her personal homepage rapidly became a popular destination for teens. In 2004, with the help of her son, she upgraded the site, titled Paperdoll Heaven.  Today, Liisa is still an important part of the Stardoll family and she makes new paper dolls every week which you can find at Stardoll.com.

Today, Stardoll.com is still a virtual paperdoll community site for everyone who enjoys fashion, design and making friends, but now we have a large team working on making the latest and best website for all 100 million Stardoll members. Most of our members are girls between the ages of 7 and 17, but we welcome everyone to play on the site!

Stardoll is one of few places on the Internet developed with an emphasis on girls’ self-expression through fantasy and fashion play. Stardoll is a great place to spend time with friends and to meet other kids from all over the world.

Thanks to our 100 million users for being there for the past 5 years!

On Thursday, 31 March at approximately 3:30 CET, Stardoll reached the 100 Million member mark!

To celebrate this momentous occasion, we’re offering all kinds of special deals for our members.  You can see all the amazing offers here after logging into your Stardoll account.

Coincidentally, our website Stardoll.com celebrates 5 years on Tuesday, 5 April.  Stay tuned for news on the 5th Birthday celebration!

Thank you to all our members for their support.  Stardoll wouldn’t have reached this point without all the members who devote themselves to the site.

Taking the Stardoll experience from Virtual into Physical World

PR Newswire — February 8, 2011

NUREMBERG, Germany, Feb. 8, 2011 /PRNewswire/ — Stardoll, the online fashion game and world’s largest website for teen and tween girls today announced at the International Toy Fair, a multi-year licensing agreement withMattel. The partnership is aimed at taking the Stardoll brand from the virtual into the physical world with the first product line to come in the autumn of 2011.

Global toy company Mattel has teamed up with Stardoll after years of successful commercial collaborations allowing brands to engage online with their target audience. Mattel brands that have advertised on Stardoll include Barbie®, Fashionistas®, Monster High®, with the companies deploying a range of highly creative solutions that included launching a fan club, exclusive dolls and a virtual store.

“We are pleased to be working with the world’s largest toy company in a partnership that will see Stardoll moving from the virtual into the physical world,” said Mattias Miksche, CEO of Stardoll Network from Nuremberg where he is a featured speaker at the International Toy Fair. “This year we are very focused on entering the licensing space so that our members can experience Stardoll in new and exciting ways; Mattel is making this a reality for them.”

In January, it was announced that Random House Children’s Books launched a printed copy of ‘Mortal Kiss’ in bookstores after the interactive mystery story, originally only released on the web, was a huge hit among members. Commented Mattias Miksche: “We knew that our users love the immersive online experience on Stardoll.com, but we are thrilled to learn that we’ve built a brand that carries from the online to the offline retail world.”

Stardoll was launched in 2006, has more than 92 million registered users globally and reaches over 15 million unique users per month.

We’ve now made it easier to store and access your items by  fully integrating the storage function into your Suite.

• Fliptastic! Effortlessly flip through easy-to-view sections. Interior items, furniture, clothing and accessories.
• No clutter. No limits. No waiting! (now loads faster if you have lots of items in your storage).
• Snap! Drag fashion directly onto your MeDoll with the correct scale.
• Easier being green! Drag items directly from storage to recycle.
• Sweeter Suite experience! We won’t bore you with the nerdy details, but we’ve made a ton of technical improvements to make your gameplay easier and smoother.

Just remember to hit the SAVE button anytime you make changes to your storage. Enjoy, and let us know what you think by making a comment below!

On Saturday January 15th at 19:08 (and 14 seconds, for those counting) Central European Time, Stardoll welcomed it’s 90 Millionth Member. WOW!  Congratulations to @biahbibs for winning the “Guess when we hit 90 Million” contest on our Twitter account, coming within 52 mins of the official time. Also, a 90 Million thank-you’s to everyone on Stardoll for helping us grow so big over the last 4 or so years (it will be our 5th birthday a little later this year). To celebrate, we’re putting on a cashback promotion all week, plus special themed items in Starplaza. Come join the fun…